In the new labor market that operates according to the integral approach there are no salespersons but consultants with very different attitudes toward the clients than in typical sales. Your client dreams of receiving the same kind of treatment as from a close friend and not a salesperson who tries to push a certain product. The need for shopping is disappearing and the need for connection is emerging. The integral organization should serve refreshments, give gifts, hold events in parks, and give to the needy. The secret of sales and advertising is to provide a warm, loving attitude, just like a mom, through the CNSB model which is based upon closeness, need, solution, and benefit.