What Is the Future of Luxury?

What Is the Future of Luxury?

19. lis 2020
The global luxury market, both goods and experiences, such as expensive cruises or fine dining, has fallen all over the world. Why do people no longer care as much about diamonds or couture clothing? Luxury brands have faced a year of tremendous shifts as gradually people find them less relevant. Albeit with a few spikes here and there, this is a fall to the bottom. It will go on until a person starts thinking about what is valuable in life, and asks questions such as, “Is there something I should acquire in order to reach the end of my life with some result?" Hitting the bottom means facing the question about the meaning of life because it extinguishes everything else. Seeing the way the world is now, billionaires will also lose the desire for various jewels or luxury brands. Even for the billionaires living on an isolated island with all imaginable supplies available, there won’t be the right environment or the right atmosphere—neither morally nor emotionally—for luxury as a self-expression. A person will have nothing to be proud of in relation to others. "Look at who I am, what I am!" while others would look at him and think, "What do you have? What are you boasting about? Are you going to split yourself up into 200 people to use it all up? Why bother? I live inside myself, I feel self-satisfied in myself, and I don’t need anything else.” For now, with the widening access to marijuana, the world will be engaged in smoking weed and calming down. It is truly a period to calm down, from using one drug to using another, in order to eventually reach the right worldview. People will understand that the meaning of life is in feeling the upper force, which is eternal and perfect. When we feel it, we become like it. Kabbalists say “the upper force,” but what is that for an average person? The upper force is goodness. Eternal goodness that fills the whole world, and I have to reach its sensation and dissolve in this eternal goodness. I don't disappear when I do this. I just merge and become the same.